Ysabelle's Bridal Shop was founded in 1996 by Roy and Lynette Villanueva shortly after the birth of their first daughter, Ysabelle. Their first branch was established in San Carlos City, Negros Occidental, and since then, has expanded to become one of the biggest bridal shops in Visayas. Currently, the company has five (5) branches located in Bacolod, San Carlos, Dumaguete, Iloilo, and Cebu.

For the past two decades, the Villanueva family has been at the helm of Ysabelle's Bridals, overseeing every aspect of its operations to ensure that they uphold the brand's threefold commitment: Quality Craftsmanship, Customer Satisfaction, and Friendly Service.